El impacto del diseño de la identidad corporativa aplicado al desarrollo sostenible del destino turístico

The objective of this article is to highlight the possibilities using design corporate identity a tourist destination as tool for its sustainable development. development method has been contextualize need and relate it design. This essay takes look at develop type tourism which preserves natural resources. It reviews important initiatives in sense explores option designing achieve goals develop‑ ment. explains how use tools apply destina‑ tion. final goal image synthesis designed action. defends hypothesis that design, achieved positioning exposed public personality first step any activity.